Day 14 – AI in Content Creation and Personalised Marketing

Welcome to Day 14 of your AI journey. Today, we move into one of AI’s most exciting frontiers: Content Creation and Personalised Marketing. This is where AI stops being something behind the scenes — and starts becoming your creative partner. The Notion.

The Content Explosion Problem

In the digital economy, content is king. Blogs, emails, social posts, ad copy, landing pages, product descriptions — the demand for high-quality content is endless.

But here’s the problem:

• It’s time-consuming to produce.
• It’s expensive to scale.
• It’s increasingly hard to cut through the noise.

AI changes that. We’re entering an era where your content team is no longer limited to human writers and designers. With AI, every business — from solo entrepreneurs to large enterprises — can create more, better, and faster.

3 Key Use Cases for AI in Content & Marketing

1️⃣ Content Generation

AI tools can now generate:

• Blog posts
• Social media captions
• Product descriptions
• Email newsletters
• SEO-optimised articles
• Video scripts

These tools (like Jasper, Copy.ai, Writesonic, Claude, GPT-4o, Gemini 1.5, etc.) allow marketers to rapidly produce drafts, iterate, and scale content production at a fraction of the traditional cost.

Example:
An e-commerce site can instantly generate SEO product descriptions for 5,000 SKUs, in multiple languages, personalised for different buyer personas.

2️⃣ Personalised Marketing & Hyper-Targeting

AI excels at understanding your customer data:

• Purchase history
• Browsing behaviour
• Demographic profiles
• CRM data
• Email engagement metrics

With this data, AI can generate personalised:

• Product recommendations
• Email subject lines
• Ad creative
• Landing pages

Example:
An AI system might automatically send different abandoned cart emails based on whether a customer is price-sensitive, luxury-oriented, or urgency-driven, all without human intervention.

3️⃣ AI-Powered Design & Visual Creation

It’s not just words, AI is now creating visuals:

• Social post graphics (e.g. Canva’s AI tools)
• Ad creative variations (e.g. Meta’s Advantage+)
• Product mockups
• Logo design
• Video snippets (e.g. Pika Labs, Runway, HeyGen)

Example:
A small business can generate 50 ad variants for A/B testing across multiple platforms using AI-generated images, copy, and formats, optimising ROI without a full creative team.

The Real-World Impact

The Demo Idea for Today

👉 “AI-Powered Social Media Factory”

• Use a tool like Copy.ai or Jasper to generate 30 social media posts for your business or personal brand.
• Then run those posts through Canva’s AI image generator to create accompanying graphics.
• Finally, schedule the posts using Buffer AI Assistant to optimise posting times and headlines.

In one afternoon, you’ll have a month of content fully created, scheduled, and optimised.

Caution: Authenticity Still Wins

While AI is incredibly powerful, remember:

• Human editing is still critical.
• Brand voice matters.
• Storytelling remains a human superpower.
• AI is your assistant, not your replacement.

Summary

✅ AI creates massive leverage in content production.
✅ Personalisation at scale is now achievable.
✅ Visual design and creative assets can be AI-powered.
✅ Human oversight remains essential.

👉 Tomorrow — Day 15: AI in Legal, Policy & Compliance — Navigating the AI Risk Landscape.

👉 You can follow the full series anytime at darrenredmond.com.
👉 If you want early access to the full 30 Days of AI: From Newbie to Ninja eBook, make sure you’re subscribed!

🎯 Share your progress with the community!

Tried one of today’s tools? Share a screenshot or post using the hashtag #30DaysOfAI and tag me. Let’s celebrate the small wins!

You can also comment below, on LinkedIn, X formerly Twitter, or message me directly. I’d love to hear how AI is changing your workflow!

If you’re joining this challenge, let the world know. Post a simple update:

“Kicking off #30DaysOfAI with this How-To Guide. Let’s see what AI can really do for business. 💡 #AIforSMEs”